It is no accident that Tendulkar endorses top brands like Visa, Action Shoes, Adidas, Pepsi, Colgate, Boost, Philips, MRF and Fiat. Sachin has captured the imagination of marketers like no other contemporary Indian sportsman. In his early days, he appeared in the Boost Commercial with Kapil Dev and can be regarded as the first true player who has emerged as a brand in India.
