Note: This SALE has expired.
Starts: 20 May 2008
Ends: Till Stocks Last
Weekender - Wear your attitude
SALE
Buy 1 Take 2 Free
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Note : View other Apparel / Clothing SALEs on SaleRaja
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Location
Ansal Plaza, Vaishali, Ghaziabad
About Weekender
Weekender is looking for brisk growth in the next few years as the general trend points at dressing down to casuals than dressing up to formalwear. But, Weekender is not prepared to gamble on youth fashion alone. Its foray into Western kidswear, in 1992, entailing a substantial effort may pay dividends now. Weekender Kids, targeted at the age group between 2-12 years, accounts for over 40 per cent of the overall umbrella brand sales. Last year, kidswear sold seven lakh pieces compared to the mother brands nearly eight lakh pieces in the youth segment. It is present across 26 cities through 46 retail points, while the mother brand is available at 50 outlets, indicating a distinct skew in spending towards kidswear in recent years. Weekender Kids will soon become a strategic profit centre under a separate CEO.
Weekender Kids is now accessible in all cities with above 10 lakh people, and the target is to take it to most centres with a population in excess of five lakh. Mothers in smaller urban centres - who are not fully cosmopolitan, but comfortable with English - are picking up Western kidswear and other branded clothes for their children.
Weekender may look at tapping the other emerging segments in the domestic apparel business through sub-brands. For instance, the Western street fashion for women could be spun off as an individual brand in future. Weekender is getting ready for an exciting stint in the apparel market, and which it hopes will be more stirring.
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