BIBA, in punjabi means a young, pretty girl or an endearment. Founded in 1988, BIBA was the brainchild of fashion visionary Meena Bindra, who also leads our design team to spin out collections of ?ready-to-wear? Ethnic Ensembles (salwar-kameez-dupatta), a huge collection of Mix ?n? Match or separates and the striking B COZ range (Western wear), as well as new value brands like Meena Bindra and ADI Collections showcasing unstitched fabric lengths. The house has also ventured into movie merchandising in 2002.
BIBA specialises in Ethnic garments with a modern and contemporary look ? they keep changing their designs with the trends retaining our roots which are steeped in Indian Traditional crafts like Hand Block printing with vegetable dyes, exquisite hand embroideries and many more with the use of pure fabrics like silks, chiffons, georgettes etc in vibrant-to-soothing shades. The accent here is on fashionable yet affordable designer clothing ranging from medium-to-plus sizes which has won a large & loyal client base.
Today, BIBA is recognised as the only national brand for women?s ethnic wear ? available in over 100 retail outlets across 25 cities including 35 stand-alone stores, 51 multi-brand outlets and 20 traditional retail establishments. The house follows the Shop-in-Shop model for all MBOs and also retails its products through major chains like Shopper's Stop, Pantaloon, Lifestyle and IndiaBull store. BIBA Apparels Pvt. Ltd. is planning to open a total of 100 stand-alone stores by 2009-2010.
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