The enterprise, now known as Vivek Limited, is the largest Consumer Electronics & Home Appliances retail chain in India, with 14 world class showrooms in Chennai, Bangalore and Salem; covering a retail space area of over 1,00,000 sq.ft. and a turnover of over Rs.one Billion (US $ 23 Million). Its brand , VIVEKS, is now a household name.The group?s turnover, comprising of interests in Distribution of consumer products; Finance, Safe Deposit Lockers; property Development and Real Estate, is about 2 Billions (US $ 46 Million) Generations of our family have shopped at Viveks:? so goes a popular saying from many of its over 200,000 customers.
Upto the year 1995, Viveks had 3 mega showrooms in Mylapore, Purasawalkam and T.Nagar, all in Chennai, earning for itself immeasurable goodwill of its customers, built on the strong foundations of product quality, reliability of service and cordial customer relations, which have brought customers into its showrooms, again and again, all through the years.
Simultaneously, Viveks has maintained an excellent rapport with manufacturers and suppliers. They have been instrumental in popularising many a brand. Naturally, these associates continue to be a source of strength to the company. Viveks had spent several years laying the foundation for a speedy growth. Its mission was to be India?s leading world class, Consumer Durables retailing chain. It aimed to achieve this through geographical expansion, upgrading standards, widening its product range, offering easy finance schemes supported by aggressive advertising, publicity and promotional efforts. Its strategy was to offer customers ?more? of everything, viz., more space, more products, more brands and models, more service, more attractive promotions. Thus, was born the concept of Viveks, ?The Unlimited Shop? Viveks currently has 22 showrooms in 5 cities
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