The Brand Factory offers seamless space,fully air-conditioned, slickly designed, with parking space, and span across 60,000 to 1 lakh sq ft each. The first `Brand Factory' outlet offering 120 brands is in Bangalore (in Marathahalli, the hub of factory outlets). It will be spread across an area of 70,000 sq ft.
Brand Factory stocked a host of lifestyle products such as apparel, accessories, cosmetics, footwear, home linen and luggage. Brands to be retailed include Arrow, Esprit, Van Heusen, Levis, Reebok, Lee, Pepe, Wrangler and Provogue. The minimum discount is 20%; average discounts on brands will be 35% - 40%. The target customers is anybody who's looking for thier favourite brands but cant afford to buy them at thier expensive market rates.
The retail chain is looking to open 55 such outlets in 40 cities by 2010.Pantaloon's Future Group intends to take the concept to all metros and `A' class towns with 10 lakh population.
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