Until the late 1990s the area was a sleepy village in the outskirts of Bangalore. Following the IT boom, its close proximity to HAL Airport, Whitefield, Sarjapur Road and Electronics City and the presence of the Outer Ring Road, this area has boomed into a self sufficient township. There are a large number of cloth stores, supermarkets and other shops in this area which retail products at a cheaper rate compared to the rest of the city. A large number of flats and IT companies have also come up in the area. The first multiplex in Bangalore, Innovative Multiplex is located here. A new clothes mall Brand Factory is also located here. This place has got lots of traffic Jam.