Lilliput launched its first retail store in Delhi in August 2002. The number of brand outlets have rapidly grown and currently stands at 135 exclusive brand outlets, over 105 large format multi-brand outlets like Shopper's Stop, LifeStyle, Pantaloons, Reliance Trends, Pyramids and more than 450 points of sales. Lilliput was the clothing sponsor for Children featured in the movie Bhootnath, starring Amitabh Bachchan. It is also looking to associate with Indian Premier League's franchisee teams.