Spykar launched its kid wear brand Oyo in 2008 to enter into the Rs 27,000 crore KidsWear Market. Darsheel Safary, from Taare Zameen Par launched Oyo in Mumbai recently. With this brand, Spykar wants to increase its penetration into Kids Wear Market apart from Denim / Jeans industry where they already have a 12% market share. With Oyo, they plan to be offer more premium products than mass products. The tag line is "On Your Own".
