Ruff Baby and Ruff Kids are brands of the Mumbai based D.S. Corporation. They cater to the needs of children from 1-3 years and 4-16 years, respectively. It was launched way back in 1995 and is now one of the most popular Kids Wear Brand in India. They manufacture a wide range of trousers, denim shorts, dungarees, jackets and tee shirts. Accessories such as wallets, caps belts, bags etc are also part Ruff's portfolio. The company has 15 state - of - the art manufacturing units installed various locations in India.